4/8/2024 0 Comments Free Info Report Template PDFWhat were you hoping to accomplish during this reporting period? An increase in the number of followers, perhaps? Maybe you were hoping to increase traffic to your website. ![]() Start free 30-day trial Period-specific goals Actionable insights to help you grow faster. ![]() Does your company use social primarily as a channel for customer service? Social commerce? Brand awareness? All of the above?īe sure to highlight any changes in strategy since the last time you reported, including any new channels you’ve incorporated into your social mix.īeautiful reports. Social media objectivesĪ quick overview of your social media strategy helps provide a little context, reminding readers of what we’re trying to do here. This is ultimately a snapshot of your social media performance - a few sentences that summarize the details that are outlined in full later in the doc. Many social media reports start with a brief overview of the report’s findings and highlights. Pick and choose what matters to you! Executive summary This list of things to include in your social media report is more of a suggestion than a rule. What’s important to a fast food company might be different than what’s important to a university, right? (Hamburgers and followers tenure and engagement.) What to include in your social media reportĮvery social media report is going to be a little different, depending on your business’ unique social media goals. TLDR: Whether you’re reporting to your team, clients, or stakeholders, a well-crafted social media report can provide valuable insights into your efforts and help contribute to informed decision-making. And with these patterns, you’ll be better equipped to serve your audience more of what they like… online and offline. In other words, each data point will help you and your team identify patterns. You might see that you’ve received an uptick of followers from Latvia… and notice that they’re all teenage boys. You might learn that your Instagram Reels are achieving a wider reach than your Instagram Carousel posts. Social media reports help you track your key performance indicators (KPIs), measure the success of your social media campaigns, and identify opportunities for optimization.įor instance, a report on your brand’s Instagram account might reveal that your followers comment more on videos than they do on photos. What is a social media report?Ī social media report is a document with an in-depth analysis of your social media performance over a specific period. It’s time to whip up some social media reports to prove your worth and set your social strategy on track for success - and we’ve got the tips, tricks, and social media report template to help you do just that.īonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. (And if filling out that even seems like too much, Hootsuite Analytics can auto-generate the custom report of your dreams.) Building social media reports is easy with a social media report template. From staff morale to increased budgets to growing your team, it’s critical to have data that shows the importance of your work to the organization.īut here’s our little secret: social media reporting actually doesn’t have to be hard. Plus, social media reports are pretty much the only way to demonstrate the value of your social marketing efforts to your team and your boss. As business bros love to say: what can’t be measured, can’t be managed. ![]() Without this vital information, it’s almost impossible to grow your following or achieve your social media goals. But we’re all about that tough love when it comes to social media success.)Ĭollecting and analyzing data about your top-performing posts, your audience, and, yeah, even your humiliating flops, is the secret to improving your social media performance. We’ll say it: if you’re not creating social media reports to track your progress and analyze your performance, you’re wasting your time.
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